Monday 16 November 2015

 Small business key to empowering women
As we all know inequality between men and women is one of the main development issues facing Papua New Guinea, which ranks 157 out of 187 countries in the 2014 UNDP Gender Inequality Index. However enabling more women to start and grow small businesses has the potential to improve these figures. In the words of PNG Women’s Chamber of Commerce & Industry (PNGWCCI) President Avia Koisen “The big problem for many women is that they don’t have the economic means to take control of their lives”. “But with the right skills women can build their own businesses and so empower themselves economically and socially.”
Leading development scholars agree, with the International Center for Research on Women in Washington DC stating that ‘women’s economic empowerment – that is, their capacity to bring about change for themselves – is increasingly viewed as the most important contributing factor to achieving equality between women and men.’
This thinking is the reason why PNGWCCI has, over the last month, helped organise a special small business management program for 16 of its women members. I, along with another experienced Australian business woman – Sharon Valentine have helped facilitate the program. The four week program which ends this week is being run in partnership with the private sector focused not-for-profit Australian Business Volunteers (ABV) and is known as the ‘Your Enterprise Scheme (YES)’.
Participants have been chosen because of their experience, and because of their enthusiasm to learn new skills to enable them to grow their businesses. For many the chance to employ and empower other women through their businesses is a driving factor. YES is all about providing people the skills to build on what they already have, and to seize business opportunities. This is important because it’s growing businesses which create jobs.
On a personal level it has been great to work with this group of entrepreneurial women, particularly because they are so keen to learn.  The program consisted of five one-day workshops which focused on marketing, managing employees, risk analysis, and other areas essential to growing a successful business. We also carried out one-on-one mentoring sessions between workshops to provide guidance to the participants on putting their new business skills and strategies into practice. It has been really impressive to see how quickly these businesswomen have taken on board the skills we have been working on. Most are already implementing new processes as a consequence of the program.
PNGWCCI and ABV have had great support for this YES from the business community including Paddy’s Hotel, Digicel, Exxon Mobil, Pacific Islands Trade and Invest, and Virgin Australia. However running more YES programs will require finding continued funding in a difficult economic climate. Both PNGWCCI and ABV will be talking to corporations and government about their support for YES future programs.
I will finish with a quote from findings by the OECD.
‘When more women work, economies grow. An increase in female labour force participation—or a reduction in the gap between women’s and men’s labour force participation—results in faster economic growth’.
In other words economically empowering women is not just a good in itself, it’s also beneficial for the whole economy.
Dr Bea Duffield is an Australian Business Volunteer